FEA’s UK Pavilion returning to rescheduled GulfHost 2020

World’s biggest food trade exhibition returning to Dubai in February 2021

GulfHost 2020 has been rescheduled again. It will now run from the 21st to the 25th February 2021 and will be held alongside Gulfood, the world’s largest food and beverage trade show, at the Dubai World Trade Centre.

The decision to reschedule was taken after consultation with stakeholders in the foodservice and hospitality sectors in the region. The Covid-19 pandemic has had a huge impact as they have adapted to the requirements of social distancing, and there is clearly a strong mandate to delay the show to allow them to make the most of the remaining months of the year now that lockdown has begun easing.

Gulfood is the world’s largest food and beverage trade exhibition. In 2019, it played host to 5000 exhibitors and welcomed 98,695 visitors from 182 countries. GulfHost was originally part of Gulfood, so in a very real sense it will be going back to its roots for the 2021 show. This will also will help to increase sales opportunities for exhibitors by allowing them to reach visitors to both shows.

The Foodservice Equipment Association (FEA) is organising the UK pavilion for GulfHost. The FEA offer a package including stand construction with an enhanced shell scheme featuring an attractive design, lockable counter, carpeting, name board, lighting, power socket and table and chairs.  FEA personnel will be on hand before and during the show, to help with any technical or other issues, and the Association will be running a dedicated communications campaign on behalf of UK exhibitors to attract visitors to the stands.

”At previous shows we’ve had up to 20,000 buyers visit the pavilion,” says Stephen Goodliff, chair of FEA’s export group. “It’s a superb way for British manufacturers to get their product to the audience in this massive export market.”

Any companies interested in joining the UK Pavilion should contact Jocelyn Carr at the FEA for more details by email, jocelyn.carr@fea.org.uk, or on 0207 793 3029.