CESA’s new structure will help meet industry challenges

Improving responsiveness is key to major changes

CESA has changed its structure in a move that the Association says will better represent its membership and give it the flexibility to address the big issues, such as Brexit, training, education and connectivity, more effectively.  It will also aid CESA in developing programmes that work more closely with the rest of the supply chain and with foodservice operators.

As the voice of the catering equipment industry, CESA is looking to ensure it can respond quickly to both members’ needs and those of industry partners and end users.  The new structure sees the creation of a series of committees focused on specific sectors of the catering equipment industry, ranging from warewashing, refrigeration and cooking appliances to spare parts and ventilation.  There are also new groups focused on cooperation with the supply chain, including dealers, consultants and wholesales, and liaison with foodservice operators.

“The membership has grown significantly over the past few years,” says Glenn Roberts, chair of CESA.  “That’s given us the critical mass to have committees comprising a representative number of companies in each sector of the market, which can address the current and anticipated concerns of individual product groups.”

The new structure will give CESA members more information about their sector and direct access to all relevant committees.  It will allow the Association to directly and quickly address questions from members on specific products.

“The complexity of the challenges we face, from Brexit to connectivity to training, is unprecedented,” says Roberts.  “In many cases, they bring different issues for different product categories.  The new structure gives us the opportunity to deal with the challenges both at the individual product level and strategically, via the plenary council and the CESA Board.”

For more information about the new structure, contact CESA.