Frima expands sales team to cope with rapidly increasing demand

scott-hayward-left-and-paul-burrows-of-frimaFrima UK has expanded its sales team with the appointments of Paul Burrows as regional sales manager for Scotland and Scott Hayward as regional sales manager for North East England and the Borders.

Both men have extensive experience of the catering market, having worked on both sides of the industry – as foodservice operators as well as in sales, with catering supplies companies.  They also have considerable knowledge of their respective sales areas and are tasked with building close relations with Frima’s dealer network while establishing new ‘Cooking Live’ sites for the company’s demonstration programme.

“Scottish chefs have always been at the cutting edge in the UK culinary scene and they are already bringing Frima units into their kitchens to support their creativity,” says Paul.  “This technology delivers genuine flexibility for everyone, from Michelin Star chefs to canteen catering managers.  It’s a huge market opportunity and I look forward to working with Scottish dealers to deliver Frima solutions for their clients.”

“I’m really excited to be joining Frima at a time when the brand is expanding so quickly in the UK,” says Scott.  “It’s a product line that’s easy to get enthusiastic about – I’m looking forward to sharing that passion with existing and new customers, and creating strong partnerships with existing and new dealers.”

Frima UK managing director Graham Kille says, “Paul and Scott are great ‘catches’ for us – they both have a high level of expertise and a real understanding of the task ahead.  Their appointments reflect the growth in sales for the VarioCooking Center in the UK – our business has increased by over 50%, year on year, for the past 2 years.  More and more foodservice operators are looking at Frima to deliver the speed, multifunctionality, space saving, energy saving and quality results they need from modern catering equipment.  Having more regional sales managers will help our dealers maximise the opportunity.”

For information and brochures, or to come to a free Cooking Live demonstration, call Frima UK on 0845 680 3981, email or visit

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