Frima appoints new Regional Development Chef for the south and south-west

Experienced chef says experiencing a Frima first-hand is the best way to understand its benefits

Tim Calvert new Frima development chefFrima UK has appointed Tim Calvert as its new Regional Development Chef with responsibility for the south and south-west of England.

An experienced chef with lifelong experience of the hospitality business, Tim’s parents owned pubs and hotels and he has run pubs himself. In his previous role as Development Chef for Rational Tim helped to grow business in his area by 75%.

“I am delighted to be joining Frima UK,” says Tim. “Working with a market-leading manufacturer of catering equipment, helping to demonstrate the benefits of cutting-edge cooking technology is an exciting prospect!

“The VarioCooking Center delivers genuine and clear benefits to caterers’ businesses, with significant reductions in both time and costs compared to traditional appliances. There’s a lot of interest in the Frima appliance, and there’s a great opportunity for distributors to build on the growth we’ve already seen. I will be looking to help forward-thinking dealers who want to offer a modern alternative to bratt pans, griddles, kettles, large pots and fryers.”

Initially, Tim’s main task will be to set up Frima Cooking Live demo sites across Swindon, Bristol, Taunton, Bournemouth and Exeter. “The benefits of modern kitchen technology are really clear when you see them in action,” he says.

Managing director of Frima UK, Graham Kille, is confident in the abilities of his latest team member. “Tim is a talented chef, with experience in all areas of the hospitality industry. He knows what chefs are looking for, and has the drive and ambition to explain the benefits of our products.”

Frima is continually innovating with its VarioCooking Center range. Recent developments include the Dynamic option, which optimises power usage allowing for use with significantly lower wattage than standard models, and the launch of the new 112L, a tabletop unit with large capacity pans in a compact form. “It’s a great time to join the company,” says Tim. “I’m looking forward to showing the industry what Frima can do!”

For information and brochures, or to come to a free Cooking Live demonstration, call Frima UK on 0845 680 3981, email info.uk@frima-online.com or visit www.frima-online.com

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