Getting the message to the customer

FEM’s Cambro tray personalisation service promotes brands at point of purchase

Targeting advertising can often be difficult, sometimes customers just don’t get the message unless it is put right under their nose. The secret is to be unobtrusive and tasteful while at the same time getting noticed.

Foodservice Equipment Marketing’s personalised Cambro trays ensure the advertising or branding is delivered directly into a customer’s hands where it can’t be missed. With attractive artwork and good colour choice, the branding compliments the tray and serving experience rather than shouting ‘advert’!

At a fraction of the cost of traditional print advertising these trays are a ‘walking’ advertisement that offer years of long-lasting promotion. Artwork in up to four colours can be printed, whatever tray colour or shape is selected by the customer. 

With a huge variety of shapes, sizes and colours to choose from there is scope for the tray design to fit in exactly with company branding. There are four basic types of trays: coloured fibreglass Camtrays; smooth Versa Lite polyester trays; the Capri and Myknons laminated wood-effect trays; and the top of the range Camtread versions with a layered fibreglass and polyester resin construction and a rubber non-slip base.

All trays are dishwasher safe and are heat resistant up to 100 degrees Centigrade.

For first-time orders Cambro will supply a finished sample for approval once the customer has supplied the digital artwork. The minimum order size is 72 trays per size for the fiberglass Camtrays rising to a 120 trays in the other designs.

Embossing is also available for a minimum order of 300 trays for the Fibreglass Rubber non-slip Camtread trays.